"The W.H.O. has recommended that counselling on breastfeeding is an important step during pregnancy. The WHO’s ‘Ten Steps to Successful Breastfeeding’ to protect breastfeeding emphasises a discussion on the importance and management of breastfeeding with pregnant women and their families."

"If pregnant women received information and counselling support by dedicated skilled counsellors during antenatal period, recent research in urban India has shown doubling up early breastfeeding rates within an hour at birth."

“Most pregnant women missed any discussions about feeding their babies during pregnancy. Babies are separated from mothers especially in caesarean section births, more so in the private sector. Inadequately trained health staff and inadequate counselling and support to mothers during antenatal and postnatal periods contribute to lack of awareness and poor feeding practices.”